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Re: Why is the Automation market declining?
Sep 13, 2000 3:30 pm, by Ralph Mackiewicz
Text :
> Another thought. Could increases in productivity via new technology be > part = of the drive behind the increasing distrust of tecnology in > today's general = population, a built-in, unconscious negative > feedback mechanism? About this I have 2 comments: 1) I don't know that there is in fact a "real" increase in the distrust of technology among the general population. I think that there is an "appearance" of mistrust based on the generally poor and ignorant coverage that the mass media provides on technology issues. 2) The poor and ignorant mass media coverage will eventually feed some mistrust (self-fulfilling prophecy) but as technology becomes more pervasive and people experience the benefits, the mistrust will be displaced onto the mass media that fed them the bad info (where it belongs). Regarding the decline in the IA market: It seems inevitable. As mainstream technology advances (Ethernet, PCs, etc.) the price/performance of it will overcome the disadvantages of using mainstream technology in IA applications (packaging, environmental, etc.). The big guys essentially live off the fact that there are applications for IA technology not served by the mainstream technology. And you don't even have to examine globalization issues to see the decline in the IA market (although those factors are very significant). 10 years ago nearly every system we did had a PLC in it bought from a big IA company. Now, hardly any use PLCs. And the stuff going in now is not bought from the big vendor anymore because they are not competitive with the new equipment that is getting bought. While my company is not large enough to have any macro effects on the market, if you add it up over the thousands of integrators in the market who are in a similar position it makes a difference...a big difference. Productivity improvements can negatively affect the IA market in another way. One of the major values that the large control vendors deliver is improved productivity for implementing systems. If productivity continues to increase substantially, the value of the productivity savings declines proportionally. The counter to this is reduced prices (lower margins) to try and maintain the proportional savings. I'm not convinced that moving into enterprise integration will successfully stem the decline at these companies. Their existing products give them little or no advantage in this market. One advantage they currently have is a strong sales force. However, this advantage will fade away quickly as the large companies inevitably abuse their existing sales force as the market declines and margins collapse. They could close off access to the systems/products that they produce so that customers wanting enterprise integration will be forced to go to them. But I doubt that this strategy will work anymore because it will alienate the customer base. Is there a winning strategy to survive as a big iron IA vendor with high-growth and large margins? Would any strategy short of abandonment/liquidation have saved a typewriter supplier? At some point it becomes like beating a dead horse: its not going to move no matter how hard you hit it. Regards, Ralph Mackiewicz SISCO, Inc. 6605 19-1/2 Mile Road Sterling Heights, MI 48314-1408 USA T: +810-254-0020 F: +810-254-0053 mailto:ralph@sisconet.com http://www.sisconet.com
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